SEO for doctors & medical centers (MVZ)
✓ More patients through better positioning
SEO for doctors is an important part of online marketing
Companies that trust us
Companies that trust us
Keyword analysis: I find business-relevant search terms for your company
In order to increase the visibility of your company on Google, it is crucial to identify the right search terms (keywords) that exactly match the search intentions of users.
In addition, a logical website structure will not only improve your ranking potential, but also increase user satisfaction.
A comprehensive keyword analysis is essential. It helps you to identify the search terms relevant to your industry. Before you start creating content for your website – let us find out which keywords are relevant for you!
Contents
- Why is SEO important for doctors & their practice?
- 9 advantages of SEO for doctors
- 6 ways to make your medical practice visible on Google
- Keyword research as the cornerstone for successful SEO in the healthcare sector
- Onpage SEO for doctors: Valuable content that convinces patients and Google
- Technical SEO for doctors
- Local SEO for your medical practice
- Contact us for SEO support
Top insights on SEO for medical practices
You can increase your online presence through targeted SEO measures , which leads to more patents
You can attract the attention of potential patients with an SEO-friendly website
Regular review and optimization of your website is important for long-term success
SEO for medical practices will become even more important in 2025.
Why is SEO important for doctors & their practice?
As a medical professional, your online visibility is crucial to reaching potential patients and promoting the success of your practice – SEO is therefore essential. The basics of search engine optimization are crucial for medical professionals! Your patients are searching for you online, and if your website doesn’t appear on the first page of search results, you could lose many patients to competitors.
A short guide for your practice SEO:
The aim is to design your website in such a way that it is classified as relevant and useful by search engines. You can achieve this by using suitable keywords, a technically flawless website and high-quality content.
The basics of search engine optimization for doctors
- Keywords/search terms:
Integrate relevant keywords that describe your specialist areas and services to make the content of your website clear to search engines. - Technical optimization:
Ensure that your website is technically error-free. This includes a fast loading time, a secure connection (HTTPS) and a clear structure that makes indexing easier for search engines. - Content:
Provide valuable and informative content that is not only helpful for your patients, but also underlines the relevance of your website for search engines. - Backlinks:
Build up a network of backlinks, i.e. links from other websites to your own. This strengthens trust in your site and can increase your authority in your specialist area. - Mobile optimization:
Make sure your website is mobile optimized, as the majority of search queries are made via mobile devices. A user-friendly display on smartphones and tablets is therefore essential.
By considering and implementing these aspects, you improve the likelihood that your website will rank higher in search results, resulting in increased visibility to potential patients.
Would you like to find the most lucrative keywords for your company and successfully cover the search intent?
9 advantages of using SEO for doctors correctly
INCREASE ONLINE VISIBILITY
Through targeted search engine optimization, your website will be ranked higher in search results and therefore found more quickly.
ORGANIC VISIBILITY
Patients discover your practice online without you having to resort to cost-intensive advertising measures.
MORE PATIENTS
Greater online visibility leads to an increase in patient numbers and thus to a successful positioning of your practice.
RETURNING PATIENTS
With a strong online presence, you need to worry less about attracting new patients, as your visibility on Google ensures a constant flow of traffic.
QUALITY OF PATIENT CARE
SEO allows you to attract the kind of patients you want by tailoring content and keywords to their needs.
ADDRESSING TARGET GROUPS
Through the targeted placement of relevant keywords and content on your website, you address your target group directly and thus increase the probability of successful patient acquisition.
TARGETED APPLICATION OF SERVICES
You can use SEO to highlight and advertise specific services, such as private treatments.
COMPETITIVE ADVANTAGE
With a well thought-out SEO strategy, you have a competitive advantage over other practices and medical centers.
COST SAVINGS
Compared to conventional marketing measures such as print advertising or posters, SEO marketing is more cost-effective.
SEO ethics and guidelines for doctors
It is imperative that you stick to white-hat SEO methods. Google rewards this.
When implementing SEO strategies for medical practices, it is essential to follow ethical guidelines and professional standards. Doctors have a particular responsibility as their online presence can have a direct impact on patient welfare.
It is important that all SEO measures are transparent and honest so as not to jeopardize patient trust. This means that misleading content, keyword stuffing or manipulative backlink practices must be strictly avoided.
Instead, doctors should focus on high-quality, accurate and helpful content that reflects their expertise and authority. Adhering to these principles is not only ethical, but also complies with Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness, link leads to official Google document), which are crucial for sustainable SEO.
Customers who already value our cooperation
Kristian nimmt sich die Zeit, das Unternehmen zu verstehen und kennenzulernen. Er steht jederzeit bei Fragen zur Verfügung. Die Zusammenarbeit mit ihm können wir nur empfehlen!
Vielen Dank für die Optimierung einer unserer Webseiten. Vorher versuchten wir SEO selber zu machen, doch merkten das es schier unmöglich ist bei dem ganzen Daily Business. Herr Trpcevski hat unsere Webseite souverän optimiert und uns klar über die notwendige Maßnahmen aufgeklärt. Wir freuen uns weiterhin mit ihm zu arbeiten!
Lieber Herr Trpcevski,
vielen Dank für Ihre Beratung für lokale Suchmaschinenoptimierung. Die Beratung hat unserem Unternehmen in Freiburg geholfen lokal sichtbarer zu werden. Das komplizierte Thema SEO konnte Herr Trpcevski uns leicht und verständlich rüber bringen.
Vielen Dank für die tolle Unterstützung!!!
vielen Dank für Ihre Beratung für lokale Suchmaschinenoptimierung. Die Beratung hat unserem Unternehmen in Freiburg geholfen lokal sichtbarer zu werden. Das komplizierte Thema SEO konnte Herr Trpcevski uns leicht und verständlich rüber bringen.
Vielen Dank für die tolle Unterstützung!!!
Besser geht es nicht! Wer eine professionelle Homepage wünscht die nicht nur schöne Bildchen zeigen kann, sondern tatsächlich bis in die Tiefe durchdacht ist, ist hier richtig. Schnelle, freundliche und kompetente Beratung, hohe Fachkenntnis und Geschmack. Große Empfehlung!
Herr Trpcevski versteht sein Handwerk. Er kennt sich sehr gut mit SEO aus. Er hat es geschafft, dass unsere Webseite bei Google wesentlich besser gefunden wird, wodurch wir mehr Anfragen erhalten. Aus diesem Grund geben wir ihm gerne 5 Sterne, da wir sehr zufrieden sind, und ihn gerne weiterempfehlen.
Vielen Dank! Die SEO-Beratung von Herrn Trpcevski ist Gold wert! Die Preise sind im oberen Segment, aber definitiv jeden Cent wert. Sie haben uns nicht nur dabei unterstützt, unser Online Marketing zu verbessern, sondern auch dasVerständnis für SEO erweitert und mehr Interessenten auf unsere Webseite gebracht. Wir können SeoGuideline uneingeschränkt weiterempfehlen, wenn Sie nach einer professionellen und effektiven SEO Beratung suchen.
Pirmin Özdemir, Webdesign und Administration @ Hautarztpraxis Dr. Ayse Özdemir
Pirmin Özdemir, Webdesign und Administration @ Hautarztpraxis Dr. Ayse Özdemir
Exzellente SEO-Beratung mit nachhaltigen Ergebnissen!
Wir hatte das Vergnügen die SEO-Beratungsdienste von SeoGuideline in
Anspruch zu nehmen, und sind überaus beeindruckt von der Professionalität und den erzielten Ergebnissen. Mithilfe der Beratung von Herrn Trpcevski konnten wir die richtigen & wichtigen Stellschrauben drehen und unsere Sichtbarkeit innerhalb unserer Stadt Freiburg stark erhöhen. Der Fokus lag primär darauf lokal besser aufgefunden zu werden - und das hat geklappt! Wärmstens zu empfehlen.
Wir hatte das Vergnügen die SEO-Beratungsdienste von SeoGuideline in
Anspruch zu nehmen, und sind überaus beeindruckt von der Professionalität und den erzielten Ergebnissen. Mithilfe der Beratung von Herrn Trpcevski konnten wir die richtigen & wichtigen Stellschrauben drehen und unsere Sichtbarkeit innerhalb unserer Stadt Freiburg stark erhöhen. Der Fokus lag primär darauf lokal besser aufgefunden zu werden - und das hat geklappt! Wärmstens zu empfehlen.
Wir freuen uns sehr, dass SEO Guideline uns bei dem großen Projekt unseres Relaunchs bestens betreut hat. Es fand eine Kommunikation auf Augenhöhe statt. All unsere Fragen wurden ins Detail beantwortet und unsere vielfältigen Anliegen in den gesamten Arbeitsprozess aufgenommen.
Das Team von SEO Guideline hat uns mit top aufbereiteten und maßgeschneiderten Maßnahmenkatalogen bei der Umsetzung beraten und stand uns auch danach noch tatkräftig zur Seite. Auf kurzfristige Fragen wurde sehr schnell, umfangreich und verständlich reagiert.
Das Team von SEO Guideline hat uns mit top aufbereiteten und maßgeschneiderten Maßnahmenkatalogen bei der Umsetzung beraten und stand uns auch danach noch tatkräftig zur Seite. Auf kurzfristige Fragen wurde sehr schnell, umfangreich und verständlich reagiert.
Herr Trpcevski hat mich bei der Beratung für meine Website intensiv betreut. Wir konnten in ausgemachter Zeit ein individuelles SEO Konzept ausarbeiten. 100% Termintreue und Preise laut Angebot wurden verbindlich eingehalten. Leistungen würde ich wieder in Anspruch nehmen.
Kristian takes the time to understand and get to know the company. He is always available to answer any questions. We can only recommend working with him!
Thank you for optimizing one of our websites. We previously tried to do SEO ourselves, but realized that it was almost impossible given all the daily business. Mr. Trpcevski confidently optimized our website and clearly informed us about the necessary measures. We look forward to continuing to work with him!
Dear Mr Trpcevski,
Thank you for your advice on local search engine optimization. The advice helped our company in Freiburg to become more visible locally. Mr. Trpcevski was able to explain the complicated topic of SEO to us in an easy and understandable way.
Thank you for the great support!!!
Thank you for your advice on local search engine optimization. The advice helped our company in Freiburg to become more visible locally. Mr. Trpcevski was able to explain the complicated topic of SEO to us in an easy and understandable way.
Thank you for the great support!!!
It doesn't get any better! If you want a professional homepage that not only shows beautiful pictures, but is actually thought through in depth, this is the right place for you. Fast, friendly and competent advice, a high level of expertise and taste. Great recommendation!
Mr. Trpcevski knows his craft. He is very knowledgeable about SEO. He managed to make our website find much better on Google, which meant we received more inquiries. For this reason we are happy to give it 5 stars because we are very satisfied and would be happy to recommend it to others.
Thank you! Mr. Trpcevski's SEO advice is worth its weight in gold! The prices are on the high end, but definitely worth every penny. They not only helped us improve our online marketing, but also expanded our understanding of SEO and brought more interested parties to our website. We can fully recommend SeoGuideline if you are looking for professional and effective SEO advice.
Pirmin Özdemir, web design and administration @ dermatologist's office Dr. Ayse Ozdemir
Pirmin Özdemir, web design and administration @ dermatologist's office Dr. Ayse Ozdemir
Excellent SEO advice with sustainable results!
We had the pleasure of using SeoGuideline's SEO consulting services
and are extremely impressed by the professionalism and results achieved. With the help of Mr. Trpcevski's advice, we were able to make the right and important adjustments and greatly increase our visibility within our city of Freiburg. The primary focus was on being easier to find locally - and that worked! Highly recommended.
We had the pleasure of using SeoGuideline's SEO consulting services
and are extremely impressed by the professionalism and results achieved. With the help of Mr. Trpcevski's advice, we were able to make the right and important adjustments and greatly increase our visibility within our city of Freiburg. The primary focus was on being easier to find locally - and that worked! Highly recommended.
We are very pleased that SEO Guideline provided us with the best possible support for our large relaunch project. Communication took place at eye level. All of our questions were answered in detail and our diverse concerns were taken into account throughout the entire work process.
The SEO Guideline team advised us on the implementation with well-prepared and tailor-made catalogs of measures and continued to provide us with active support afterwards. Short-term questions were responded to very quickly, comprehensively and understandably.
The SEO Guideline team advised us on the implementation with well-prepared and tailor-made catalogs of measures and continued to provide us with active support afterwards. Short-term questions were responded to very quickly, comprehensively and understandably.
Mr. Trpcevski gave me intensive advice on my website. We were able to develop an individual SEO concept in a timely manner. 100% adherence to deadlines and prices according to the offer were bindingly adhered to. I would use the services again.
6 practices to make your medical practice visible on Google
Local search keyword analysis for doctors
OnPage SEO for doctors
Technical SEO for doctors
Mobile optimization
With the increasing use of the Internet via mobile devices, Google has increased the importance of mobile user-friendliness as a ranking factor.
Topicality of the content
The content of your website should not only be relevant and understandable for your target group, but should also be updated regularly to meet Google’s requirements.
Adaptation to Google updates
Google carries out numerous updates every year (100 +), from minor adjustments to comprehensive revisions of the algorithm to constantly optimize the user experience. An SEO strategy is therefore essential for doctors.
Keyword research as the cornerstone for successful SEO in the healthcare sector
In the world of search engine optimization, Google is the undisputed market leader and strives to always provide its users with relevant and thematically appropriate content. Websites that are regularly updated with new, comprehensive and high-quality content enjoy a clear advantage. A thorough keyword analysis is therefore essential for doctors and medical facilities in order to effectively implement SEO measures and increase visibility in search results.
What a keyword analysis for medical professionals reveals:
- The search queries of potential patients: Which medical specialties and treatments are searched for online?
- The search volume: How often are searches for specific medical services or specialists carried out each month?
- The density of competition: How strong is the competition for certain medical terms or keywords?
- Additional search terms: What other, more specific search queries (long-tail keywords) are there in the medical field?
Keyword research example from the keyword research agency SeoGuideline. The client & partner here is an orthopaedic practice.
Once a comprehensive list of all relevant keywords has been created, the focus should be placed on the content of your own website. This content must be optimized with the identified keywords. In the past, a separate subpage was created for each search phrase and each combination of keywords.
The search intention counts if you want to do SEO for your practice
Today, in 2025, it is crucial to pay attention to search intent when it comes to SEO for medical professionals. This increases visibility in search results as the website can be found for a variety of search terms. It is important that new subpages provide the precise information that potential patients are looking for. The content should offer recognizable added value and stand out positively from that of the competition.
Example of a keyword analysis interpretation
Before you start creating content, thorough keyword research is essential. High-quality content alone is not enough if it is not targeted at the right keywords. A solid keyword analysis provides you with important data about the monthly search volume and the search intent of users.
It is crucial to weigh up the effort required to achieve a good ranking for certain keywords. Not every keyword with a high search volume is also profitable. Let’s take the search term “general practitioner Freiburg” as an example, which has around 1900 searches per month. This could be an attractive keyword for optimization.
However, your practice may offer more than just general medical services. Specializations such as acupuncture or tick prevention should be highlighted on separate subpages of your website. For example, the term “acupuncture Freiburg” receives 790 searches per month – potential patients that you certainly don’t want to miss out on. It is therefore important to create specific landing pages for each of your services that are tailored to relevant keywords.
Onpage SEO for doctors: Valuable content that convinces patients and Google
In modern search engine optimization, quality clearly takes precedence over quantity. This applies both to your patients and to Google. Think about what information your patients are looking for. Regardless of whether you are a specialist or a general practitioner, many people are looking for clear explanations of examinations, medical conditions and health insurance benefits.
Use this opportunity to educate people with informative texts. Explain common procedures and treatments, such as bone densitometry or spirometry, and provide information on cost coverage by health insurance companies. It is important not only to use technical terms, but also to explain them so that potential patients can understand them.
The benefit: Patients can inform themselves online in advance and come to your practice with fewer questions.
High-quality content also increases the likelihood of receiving valuable backlinks, which in turn are important for Google rankings.
Text length is also crucial for effective on-page optimization. Short, carelessly written texts do not leave a lasting impression on patients and can have a negative impact on your Google ranking.
How to create excellent SEO content:
- Put yourself in your patients’ shoes:
What do they need to know before they visit your practice? Do they need a referral? What individual health services (IGeL) do you offer? - Write sensitively and reassuringly to alleviate your patients’ fears and worries about certain examinations.
- Highlight your experience:
If you frequently perform tonsillectomies on children, for example, you should mention this. Additional qualifications or awards also belong on your website. - Analyze your competitors’ websites and strive to surpass them in terms of content.
E-E-A-T and the importance of personal experience for doctors on the web
E-E-A-T stands for Expertise, Authoritativeness, Trustworthiness and Experience – expertise, authority, trustworthiness and experience. These factors are crucial for doctors who want to strengthen their online presence.
Painting of a medical practice in Freiburg Wiehre. Local optimization plays a decisive role.
Google measures medical professional websites against these criteria to provide users with reliable and accurate information.
Physicians should incorporate their personal experience and expertise into their web content to demonstrate E-E-A-T. This can be done by sharing case studies, real-life testimonials or by publishing articles on specific medical topics where the physician demonstrates their expertise.
By sharing your expertise and personal experience as a doctor, you not only build trust with your patients, but also increase the credibility and authority of your website in the eyes of search engines.
Does that all sound too complicated? Comprehensible!
Technical SEO for doctors
Technical SEO aspects are also essential for doctors to rank well in search engines. While these technical elements are not the only factors that determine placement on the first page of search results, they are essential to improving rankings and optimizing the user experience.
Fast website loading times and adaptation to mobile devices are not only important for search engines, but also for patients. The majority of search queries nowadays are made via mobile devices, which makes smooth mobile use of your website essential.
There are numerous online marketing tools that can analyze your website for technical SEO criteria. If you use WordPress, you can use plugins such as Yoast SEO to technically optimize your website. Other content management systems offer similar functions.
You should pay particular attention to the following technical aspects:
- Clear structuring of content with H1, H2 and H3 headings.
- Sensibly placed internal links that facilitate navigation and strengthen the relevance of individual pages.
- High loading speed of the website, as long loading times can lead to a higher bounce rate.
- Mobile optimization, as a large proportion of users access the Internet via smartphones.
- A meaningful domain, ideally containing the name of the practice or the specialist area.
- A well-formulated meta description that appears in the search results and encourages people to click.
- Meaningful image descriptions (alt attributes) that increase findability in image searches and contribute to accessibility.
- Use of rich snippets to display additional information in the search results and increase the click rate.
By implementing these technical SEO basics, you not only improve your visibility in the search engines, but also offer your patients a better user experience on your website.
Local SEO for doctors, physicians and alternative practitioners
The previous examples clearly show how important it is for doctors to take an SEO approach.
Patients often search for medical services in their immediate area using search terms such as “ophthalmologist Freiburg” to get results that are geographically relevant. Google’s algorithms are designed to understand such queries and deliver the appropriate local results.
However, if a user only searches for “ophthalmologist” without specifying a location, Google uses the searcher’s location to offer relevant results in the vicinity. It is therefore crucial for doctors and medical facilities to be findable in both cases, which can be achieved through targeted local SEO for doctors.
Google My Business | Google Business Profiles for doctors
For successful local search engine optimization, it is essential for doctors and medical practices to create a Google Business Profile (formerly Google My Business).
This profile connects your practice directly to Google and allows you to share important information about your services.
Complete Google Business Profiles profile of your practice
It is crucial that you maintain your profile with complete and accurate metadata. The more detailed and precise this information is, the better Google can assess the relevance of your practice for search queries.
You should include meaningful images of your practice in your Google Business Profile. Images play an important role in making a positive first impression on potential patients.
Strict adherence to telephone number, address, name of practice (NAP)
In addition, it is important to present your location consistently on your website. This includes the homepage, meta tags such as titles and descriptions, and the footer of your website. By keeping this information consistent and accurate, you will improve your local findability and make it easier for patients to find your practice both online and offline.
Positive reviews on Google My Business
These increase the trust of potential patients and have a positive influence on the ranking of your practice in local search results.
Local SEO Freiburg. Screenshot for the keyword seo freiburg in the Google Snack Pack. SeoGuideline in position 1 and outperforms other agencies. Would you like to appear at the top of Google with local search engine optimization for doctors?
Link website with medical portal
In addition to their presence on Google Business Profile, medical portals such as Doctolib or Jameda have established themselves as increasingly important for the online visibility of doctors. These portals offer patients the opportunity to make appointments, read and leave reviews with just a few clicks.
The advantages of a presence on these portals include:
Increased online presence:
Your practice will be visible on platforms that are actively used by patients to search for medical services.
Direct appointment bookings:
Patients can book appointments directly via the platform, which simplifies the booking process and increases the likelihood of new patients coming to you.
Patient reviews:
Positive reviews can strengthen the trust of potential patients and positively influence their decision to choose your practice.
SEO benefits:
By linking your practice website to these portals, you can benefit from their authority and strengthen your own domain.
However, it is important to actively manage the presence on these portals to ensure that the information is up to date and that patient feedback is taken into account appropriately.
List of important medical portals:
General local SEO optimization for doctors
On the homepage of your practice website, you could use a keyword combination such as “general practitioner Freiburg” to highlight your main service in conjunction with your location. If you offer a specialized medical service, a more specific combination such as “Kinderarzt Freiburg Wiehre” could be useful to target patients from specific parts of the city.
Precise local SEO optimization for doctors
To refine the local search even further, you could also include a district in your keywords, such as “dermatologist Freiburg Herdern”. Please note that a top ranking with a relatively general term such as “general practitioner Freiburg” is more challenging, as the competition may be higher.
But the more consistent and high-quality the SEO measures are implemented on your website, the better the chances of establishing yourself in the top ranks of search results and becoming visible to patients in your region.
Are you looking for SEO support for doctors?
Are you looking for professional SEO support that focuses specifically on the needs of doctors? My expertise is based on successful projects with established companies from Switzerland that benefit from a monthly traffic of over one million visitors. You don’t need an SEO agency for doctors.
I am particularly passionate about local companies that have a significant physical location factor.
It is a personal concern of mine to promote smaller, locally rooted businesses that strive for a strong presence in local search results. I focus on targeted optimization for local search queries to ensure that your law firm is visible exactly where potential clients are searching.
Kristian Trpcevski
SEO expert & lecturer
Kristian Trpcevski
Managing Director
SeoGuideline | SEO & Webdesign
Frequently asked questions
What does SEO for doctors cost?
The classic approach here is to optimize the local search for doctors. The costs for local SEO start at €2950 and vary depending on the customer’s wishes.
What is SEO for doctors?
SEO for doctors is an online marketing method that uses special techniques to improve the visibility of a medical practice in search engines. More potential patients can be reached through targeted optimization of the website and relevant content.
Why is SEO important for doctors?
SEO for doctors is important to make your medical practice visible online and attract more potential patients. With an optimized website and relevant content, you can increase your reach and attract new patients.
Are there ethical guidelines?
During implementation, you should adhere to ethical guidelines. This means positioning yourself in a legal and fair manner, not engaging in any manipulation or improper practices and offering users high-quality and relevant content.
What advantages do the measures offer?
SEO for doctors offers a variety of benefits, including improved visibility in search engines, increased reach to potential patients, an increase in patient numbers, better positioning against the competition and long-term success for your medical practice.
How long does SEO optimization take?
The effect of SEO measures (search engine optimization) typically manifests itself over a period of four months to a year. This time frame can vary depending on previous measures, the initial website situation and, in particular, the intensity of competition in your industry or for specific keywords. For example, it may take longer for a company that wants to rank nationwide for the term “building cleaning” to achieve significant results than for a regional lawyer or tax consultant.
At SeoGuideline I always stick to white-hat SEO methods!
For sustainable SEO success, it is crucial to work consistently and long-term on your search engine optimization. This way, you can expect an increase in inquiries and an increase in sales in the foreseeable future. If you would like professional advice, I will be happy to assist you.
Further information on the“SEO support” page
How do I identify relevant keywords for my medical practice?
To identify relevant keywords for your medical practice, you can carry out a thorough keyword analysis carry out a thorough keyword analysis. You can use tools such as the Google Keyword Planner or other resources available online to analyze search volumes and the competitive environment for various keywords.
How do I build an SEO-friendly website for my medical practice?
To build an SEO-friendly website for your medical practice, you should ensure that your website is technically optimized, has a clear page structure, offers relevant content and is designed to be user-friendly. Also pay attention to good internal linking and fast loading times.
What are topic silos and how can they be used on a homepage for doctors?
Topic silos are a method of organizing content on a website in a structured way.
On a homepage for doctors, topic silos can be used to separate different specialist areas or medical topics from one another and to present specific content in a targeted manner. This improves the clarity and relevance of the website.
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