SEO for tax consultants
✓ Get more clients for your tax office
Increase online visibility: SEO increases the findability of your law firm on the Internet.
Companies that trust us
Companies that trust us
Contents
- Why SEO is essential for tax consultants
- How does SEO work for tax consultants and what are the benefits?
- First steps towards search engine optimization for your law firm
- 6 ways to make your tax office visible on Google
- On-page SEO for tax consultants
- E-E-A-T and the importance of personal experience for tax consultants on the web
- Technical SEO for tax consultants
- Off-page optimization for tax consultants
- Local SEO for tax consultants
- Frequently asked questions
- Contact us
Why SEO is essential for tax consultants
SEO is essential for tax advisors as it significantly improves search engine discoverability and thus supports the acquisition of new clients. With targeted measures such as on-site optimization, which improves the relevance and user-friendliness of the website, and off-page optimization, which strengthens authority through high-quality backlinks, tax consultants can increase their visibility for highly specific search queries.
This is particularly important as advertising opportunities are limited by legal restrictions, making digital presence a central pillar of law firm marketing. Local SEO measures are particularly effective as they allow you to rank prominently in search results for local queries, which is very important for services such as tax advice. It is precisely these services that are highly sought after online by your clients – more on this later.
“Advertising is only permitted if it provides factual information about the professional activity in terms of form and content and is not aimed at the award of a contract in individual cases.
”
Source: Laws on the Internet – Tax Consultancy Act (StBerG) Section 57a Advertising
Top insights on SEO for medical practices
Legally compliant advertising: Develop informative advertising that meets legal requirements.
Use local SEO: Improve your local ranking to be found by clients in your area.
Optimize your website: Adapt content and technology to the needs of users and search engines.
Show expertise: A strong web presence communicates specialist knowledge and reliability.
Check your website regularly: Continuous adjustments ensure long-term SEO success.
Wie funktioniert Suchmaschinen-Optimierung für Steuerberater?
Lokale Suchmaschinenoptimierung (SEO) für Steuerberater führt langfristig zum Erfolg auf Google.
Suchmaschinenoptimierung für Steuerberater ist ein Prozess, der darauf abzielt, die Online-Präsenz einer Kanzlei zu verbessern, um bei relevanten Suchanfragen besser gefunden zu werden.
Dieser Prozess umfasst eine Vielzahl von Strategien:
- Die Optimierung der Website-Inhalte mit relevanten Schlüsselwörtern, die potenzielle Mandanten verwenden könnten
- Die Verbesserung der technischen Aspekte der Website, um die Ladegeschwindigkeit und mobile Nutzerfreundlichkeit zu erhöhen.
- Darüber hinaus ist das Erstellen von qualitativem Content, der die Fragen und Bedürfnisse der Zielgruppe adressiert, ein wesentlicher Bestandteil.
- Lokales SEO, bei dem Einträge in lokalen Verzeichnissen und auf Plattformen wie Google My Business (neu, Google Business Profiles) optimiert werden, spielt ebenfalls eine wichtige Rolle, um in lokalen Suchergebnissen höher zu ranken.
Der direkte Nutzen von SEO für Ihre Kanzlei
Der direkte Nutzen von SEO für Ihre Kanzlei lässt sich klar in der Steigerung der Mandantenakquise und der Markenbekanntheit erkennen. Durch die Optimierung Ihrer Website für Suchmaschinen steigern Sie nicht nur die Wahrscheinlichkeit, dass potenzielle Mandanten Sie finden, sondern positionieren sich auch als vertrauenswürdige Autorität in Ihrem Fachgebiet.
Eine gut rankende Website vermittelt Kompetenz und Zuverlässigkeit, was für die Gewinnung neuer Mandanten entscheidend sein kann. Zudem ermöglicht SEO eine zielgerichtete Ansprache, indem es Inhalte liefert, die genau auf die Suchanfragen und Bedürfnisse Ihrer idealen Mandanten abgestimmt sind. Dies führt zu einer höheren Engagement-Rate und einer stärkeren Bindung potenzieller Mandanten an Ihre Kanzlei.
Professional SEO support for tax consultants?
9 advantages of SEO for tax consultants
INCREASING ONLINE VISIBILITY
Through targeted search engine optimization, your law firm will be listed higher in the search results – potential clients will find you faster.
ORGANIC FINDABILITY
Clients discover your tax firm online without you having to rely on cost-intensive advertisements.
MORE MANDANTS
Better online visibility leads to more client inquiries and strengthens the positioning of your law firm in regional competition.
RECURRING CLIENTS
With a strong online presence, you can secure long-term client relationships – through visibility, trust and continuous discoverability.
QUALITY OF THE CLIENTELE
SEO helps you to attract exactly the clients that suit your law firm – through targeted content and keyword optimization.
ADDRESSING TARGET GROUPS
Whether you are an entrepreneur, freelancer or private customer – you can reach your target group with relevant content.
TARGETED APPLICATION OF SERVICES
Highlight special services – e.g. international tax advice, corporate succession or digitalization.
COMPETITIVE ADVANTAGE
With a well thought-out SEO strategy, you will stand out clearly from other tax firms in your region.
COST SAVINGS
Compared to print ads or trade fair appearances, SEO is more cost-efficient and sustainable in the long term.
Search engine optimization for your law firm
The first step is the technical and content optimization of the law firm website. This includes thorough keyword research to understand what terms potential clients use when searching for the services your law firm offers.
The content of the website should then be geared towards these keywords and supplemented with relevant, high-quality information that is valuable for both users and search engines. Technical SEO, optimizing for mobile devices and improving loading speed, is also crucial to improving the user experience and increasing visibility in search results.
Target group analysis and approach in SEO for tax consultants
Choosing the right keywords is worth its weight in gold. Emphasize that you have a professional specialization such as “tax consultant for cross-border commuters Freiburg”
A detailed target group analysis is essential to refine your law firm’s SEO strategy. It’s about understanding the specific needs and search behavior of your ideal clients.
This can be achieved by identifying niche keywords that relate to specific services or industries in which your law firm has expertise.
By targeting such niches, you can drive high-quality traffic to your website while avoiding competition for broader, more general search terms. The target audience should be addressed through precise and informative content that directly addresses clients’ questions and needs.
A Q&A section is the perfect place for this.
Customers who already value our cooperation
Kristian nimmt sich die Zeit, das Unternehmen zu verstehen und kennenzulernen. Er steht jederzeit bei Fragen zur Verfügung. Die Zusammenarbeit mit ihm können wir nur empfehlen!
Kristian takes the time to understand and get to know the company. He is always available to answer any questions. We can only recommend working with him!
Vielen Dank für die Optimierung einer unserer Webseiten. Vorher versuchten wir SEO selber zu machen, doch merkten das es schier unmöglich ist bei dem ganzen Daily Business. Herr Trpcevski hat unsere Webseite souverän optimiert und uns klar über die notwendige Maßnahmen aufgeklärt. Wir freuen uns weiterhin mit ihm zu arbeiten!
Thank you for optimizing one of our websites. We previously tried to do SEO ourselves, but realized that it was almost impossible given all the daily business. Mr. Trpcevski confidently optimized our website and clearly informed us about the necessary measures. We look forward to continuing to work with him!
Lieber Herr Trpcevski,
vielen Dank für Ihre Beratung für lokale Suchmaschinenoptimierung. Die Beratung hat unserem Unternehmen in Freiburg geholfen lokal sichtbarer zu werden. Das komplizierte Thema SEO konnte Herr Trpcevski uns leicht und verständlich rüber bringen.
Vielen Dank für die tolle Unterstützung!!!
vielen Dank für Ihre Beratung für lokale Suchmaschinenoptimierung. Die Beratung hat unserem Unternehmen in Freiburg geholfen lokal sichtbarer zu werden. Das komplizierte Thema SEO konnte Herr Trpcevski uns leicht und verständlich rüber bringen.
Vielen Dank für die tolle Unterstützung!!!
Dear Mr Trpcevski,
Thank you for your advice on local search engine optimization. The advice helped our company in Freiburg to become more visible locally. Mr. Trpcevski was able to explain the complicated topic of SEO to us in an easy and understandable way.
Thank you for the great support!!!
Thank you for your advice on local search engine optimization. The advice helped our company in Freiburg to become more visible locally. Mr. Trpcevski was able to explain the complicated topic of SEO to us in an easy and understandable way.
Thank you for the great support!!!
Besser geht es nicht! Wer eine professionelle Homepage wünscht die nicht nur schöne Bildchen zeigen kann, sondern tatsächlich bis in die Tiefe durchdacht ist, ist hier richtig. Schnelle, freundliche und kompetente Beratung, hohe Fachkenntnis und Geschmack. Große Empfehlung!
It doesn't get any better! If you want a professional homepage that not only shows beautiful pictures, but is actually thought through in depth, this is the right place for you. Fast, friendly and competent advice, a high level of expertise and taste. Great recommendation!
Herr Trpcevski versteht sein Handwerk. Er kennt sich sehr gut mit SEO aus. Er hat es geschafft, dass unsere Webseite bei Google wesentlich besser gefunden wird, wodurch wir mehr Anfragen erhalten. Aus diesem Grund geben wir ihm gerne 5 Sterne, da wir sehr zufrieden sind, und ihn gerne weiterempfehlen.
Mr. Trpcevski knows his craft. He is very knowledgeable about SEO. He managed to make our website find much better on Google, which meant we received more inquiries. For this reason we are happy to give it 5 stars because we are very satisfied and would be happy to recommend it to others.
Vielen Dank! Die SEO-Beratung von Herrn Trpcevski ist Gold wert! Die Preise sind im oberen Segment, aber definitiv jeden Cent wert. Sie haben uns nicht nur dabei unterstützt, unser Online Marketing zu verbessern, sondern auch dasVerständnis für SEO erweitert und mehr Interessenten auf unsere Webseite gebracht. Wir können SeoGuideline uneingeschränkt weiterempfehlen, wenn Sie nach einer professionellen und effektiven SEO Beratung suchen.
Pirmin Özdemir, Webdesign und Administration @ Hautarztpraxis Dr. Ayse Özdemir
Pirmin Özdemir, Webdesign und Administration @ Hautarztpraxis Dr. Ayse Özdemir
Thank you! Mr. Trpcevski's SEO advice is worth its weight in gold! The prices are on the high end, but definitely worth every penny. They not only helped us improve our online marketing, but also expanded our understanding of SEO and brought more interested parties to our website. We can fully recommend SeoGuideline if you are looking for professional and effective SEO advice.
Pirmin Özdemir, web design and administration @ dermatologist's office Dr. Ayse Ozdemir
Pirmin Özdemir, web design and administration @ dermatologist's office Dr. Ayse Ozdemir
Exzellente SEO-Beratung mit nachhaltigen Ergebnissen!
Wir hatte das Vergnügen die SEO-Beratungsdienste von SeoGuideline in
Anspruch zu nehmen, und sind überaus beeindruckt von der Professionalität und den erzielten Ergebnissen. Mithilfe der Beratung von Herrn Trpcevski konnten wir die richtigen & wichtigen Stellschrauben drehen und unsere Sichtbarkeit innerhalb unserer Stadt Freiburg stark erhöhen. Der Fokus lag primär darauf lokal besser aufgefunden zu werden - und das hat geklappt! Wärmstens zu empfehlen.
Wir hatte das Vergnügen die SEO-Beratungsdienste von SeoGuideline in
Anspruch zu nehmen, und sind überaus beeindruckt von der Professionalität und den erzielten Ergebnissen. Mithilfe der Beratung von Herrn Trpcevski konnten wir die richtigen & wichtigen Stellschrauben drehen und unsere Sichtbarkeit innerhalb unserer Stadt Freiburg stark erhöhen. Der Fokus lag primär darauf lokal besser aufgefunden zu werden - und das hat geklappt! Wärmstens zu empfehlen.
Excellent SEO advice with sustainable results!
We had the pleasure of using SeoGuideline's SEO consulting services
and are extremely impressed by the professionalism and results achieved. With the help of Mr. Trpcevski's advice, we were able to make the right and important adjustments and greatly increase our visibility within our city of Freiburg. The primary focus was on being easier to find locally - and that worked! Highly recommended.
We had the pleasure of using SeoGuideline's SEO consulting services
and are extremely impressed by the professionalism and results achieved. With the help of Mr. Trpcevski's advice, we were able to make the right and important adjustments and greatly increase our visibility within our city of Freiburg. The primary focus was on being easier to find locally - and that worked! Highly recommended.
Wir freuen uns sehr, dass SEO Guideline uns bei dem großen Projekt unseres Relaunchs bestens betreut hat. Es fand eine Kommunikation auf Augenhöhe statt. All unsere Fragen wurden ins Detail beantwortet und unsere vielfältigen Anliegen in den gesamten Arbeitsprozess aufgenommen.
Das Team von SEO Guideline hat uns mit top aufbereiteten und maßgeschneiderten Maßnahmenkatalogen bei der Umsetzung beraten und stand uns auch danach noch tatkräftig zur Seite. Auf kurzfristige Fragen wurde sehr schnell, umfangreich und verständlich reagiert.
Das Team von SEO Guideline hat uns mit top aufbereiteten und maßgeschneiderten Maßnahmenkatalogen bei der Umsetzung beraten und stand uns auch danach noch tatkräftig zur Seite. Auf kurzfristige Fragen wurde sehr schnell, umfangreich und verständlich reagiert.
We are very pleased that SEO Guideline provided us with the best possible support for our large relaunch project. Communication took place at eye level. All of our questions were answered in detail and our diverse concerns were taken into account throughout the entire work process.
The SEO Guideline team advised us on the implementation with well-prepared and tailor-made catalogs of measures and continued to provide us with active support afterwards. Short-term questions were responded to very quickly, comprehensively and understandably.
The SEO Guideline team advised us on the implementation with well-prepared and tailor-made catalogs of measures and continued to provide us with active support afterwards. Short-term questions were responded to very quickly, comprehensively and understandably.
Herr Trpcevski hat mich bei der Beratung für meine Website intensiv betreut. Wir konnten in ausgemachter Zeit ein individuelles SEO Konzept ausarbeiten. 100% Termintreue und Preise laut Angebot wurden verbindlich eingehalten. Leistungen würde ich wieder in Anspruch nehmen.
Mr. Trpcevski gave me intensive advice on my website. We were able to develop an individual SEO concept in a timely manner. 100% adherence to deadlines and prices according to the offer were bindingly adhered to. I would use the services again.
6 ways to make your tax office visible on Google
Keyword research for tax consultants
The cornerstones for optimization are a careful selection of keywords, a high search volume (average search queries per month), focus on your services and the location of the law firm.
OnPage SEO for tax consultants
Update the content on your website regularly. This ensures the relevance and freshness of the information, which is also an important ranking factor.
Backlinks for tax consultants
Backlinks that point to your law firm website from other reputable websites increase the credibility and authority of your site. This leads to a better ranking in the search results.
Mobile optimization
With the increasing use of the Internet via mobile devices, Google has increased the importance of mobile user-friendliness as a ranking factor.
Topicality of the content
The content of your website should not only be relevant and understandable for your target group, but should also be updated regularly to meet Google’s requirements.
Adaptation to Google updates
Google carries out numerous updates every year (100 +), from minor adjustments to comprehensive revisions of the algorithm to constantly optimize the user experience. An SEO strategy is therefore essential for doctors.
On-page SEO for tax consultants: optimize your law firm’s website
SEO-optimized texts are the backbone of successful on-page optimization. Your content should directly address the questions and needs of your target group and offer solutions. Start with comprehensive keyword research to understand what terms your potential clients are searching for!
Example of a keyword search
Let’s take the keyword “tax consultant costs” as an example. It is searched for 8,100 times per month. However, there are other similar search terms, such as “tax consultancy costs”, which is searched 480 times. This is a keyword that you could use, for example, in a guide “What does a tax consultant cost”.
You can clearly see how often some search terms are searched for each month. Be transparent with your costs.
Use the language of your clients and cleverly integrate the keywords into your texts without compromising readability. Remember that quality comes before quantity – high-quality, informative and convincing content is appreciated by both search engines and your potential clients.
In the image below you can see an excerpt from the Google search. If you scroll down far enough, there is an area that contains “similar search queries” to your main search. There are often real keyword treasures here.
The benefit: Clients feel informed online in advance and are more likely to come to your practice. High-quality content also increases the likelihood of receiving valuable backlinks, which in turn are important for Google rankings. (More in the next section)
Screenshot from the SERP. It’s about related keywords on Google.
Local SEO for tax consultants: a must for digital visibility
The need for a local SEO approach for tax consultants is obvious. Clients often search for services such as “Steuerberater Freiburg” to get geographically appropriate results.
Local SEO Freiburg. Screenshot for the keyword “seo freiburg” in the Google Snack Pack. SeoGuideline in position 1 and outperforms other agencies. Would you like to appear at the top of Google with local search engine optimization for tax consultants?
Search engines such as Google are programmed to recognize such localized queries and present the corresponding local entries. Even if someone only searches for “tax advisor”, Google will use the user’s location to list nearby firms. Therefore, it is essential for tax consultants to be found for both specific and general search queries, which is achieved through effective local SEO.
Google Business Profiles for tax consultants
Google Business Profile (old: Google My Business (GMB)) is a powerful tool for local SEO and serves as your digital shop window. A well-maintained GMB profile can significantly increase your visibility in local search results.
Make sure all information is up to date, add new posts regularly and respond to reviews to encourage engagement. Pictures of your firm, opening hours and direct links to your website are other elements that increase the likelihood of potential clients finding and contacting you.
Does that all sound too complicated? Comprehensible!
E-E-A-T and the importance of personal experience for tax consultants on the web
Pay special attention to this SEO trend in the year 2024. In today’s age, it is essential for tax advisors to not only demonstrate professional expertise, but also build trust and authority online. E-E-A-T, an acronym for Experience, Expertise, Authoritativeness and Trustworthiness, is a key concept that is particularly important for professional service providers such as tax advisors.
Painting of an office in Freiburg Wiehre. Local optimization plays a decisive role, as does a good working atmosphere.
Google and other search engines evaluate tax advisors’ content according to these criteria to ensure that users receive reliable and accurate information. For tax advisors, this means that they should bring their expertise and personal professional experience to their online content to emphasize their E-E-A-T. This can be done by publishing in-depth case studies, sharing success stories from the firm or through specialist articles on complex tax topics in which tax advisors demonstrate their in-depth knowledge and practical experience.
By incorporating personal experiences into their web content, tax advisors not only build trust with their clients and prospective clients, but also strengthen the credibility and perceived authority of their website. This not only leads to better positioning in search results, but also to stronger client loyalty and client acquisition in the digital space.
Technical SEO for tax consultants
Technical SEO elements are essential for tax consultants to be found better online. These components are critical to boost rankings and refine the user experience. Accelerated website load times and mobile responsiveness are essential, not only for search algorithms, but also for clients. With the prevalent use of mobile devices for search queries, optimized display on smartphones and tablets is a must.
Tip: WordPress plugin for tax consultants
Various digital tools are available to check your website for technical SEO. When using WordPress, the Yoast SEO plugin helps with technical fine-tuning. Other content management systems offer comparable options.
Important technical SEO aspects:
- Clear content structure with H1 to H3 tags.
- Targeted internal links that improve user navigation and increase page weighting.
- Accelerated page load times to minimize bounce rates.
- Mobile adaptability for optimal display on different devices.
- A meaningful domain that reflects the law firm name or specialization.
- Crisp meta descriptions that appear in search results and motivate users to click on them.
- Precise image alt texts that help with image searches and improve accessibility.
- Use of rich snippets to provide more information in search results and generate clicks.
Screenshot from the Google SERP. The search term was “tax consultants nearby”. The aim here is to achieve a ranking position on SEO for tax consultants.
Link building: How high-quality backlinks increase your visibility
Off-page SEO is a crucial factor in increasing the visibility of your law firm website. Effective link building, where other reputable websites link to your site, signals to search engines the relevance and trustworthiness of your content. High-quality backlinks are like recommendations that not only improve your website’s position in search results, but also make potential clients aware of your expertise. A careful selection of backlink sources and a focus on topic-relevant partners are essential.
Local SEO for law firms: Become the first port of call in your region
Local SEO is particularly important for tax consultants, as many clients value a local presence. By optimizing your law firm website for local search queries and setting up a Google My Business profile, you can significantly increase your local findability.
Use local keywords and ensure that your law firm is prominently represented in the local search results. This increases the chance that people in your region who are looking for tax advice will become aware of your law firm.
Using local keywords in your web content and meta tags is crucial to being found in local search queries. For example, if your law firm is based in Freiburg, terms such as “Steuerberater Freiburg” or “Steuerkanzlei Freiburg” should be prominently placed in your text and tags. Not only will this help with local searches, but it will also help attract the right clients who are specifically looking for local services.
Are you looking for SEO support for tax consultants?
Are you looking for professional SEO support that focuses specifically on the needs of doctors? My expertise is based on successful projects with established companies from Switzerland that benefit from a monthly traffic of over one million visitors. You don’t need an SEO agency for doctors.
I am particularly passionate about local companies that have a significant physical location factor.
It is a personal concern of mine to promote smaller, locally rooted businesses that strive for a strong presence in local search results. I focus on targeted optimization for local search queries to ensure that your law firm is visible exactly where potential clients are searching.
Kristian Trpcevski
SEO expert & lecturer
Kristian Trpcevski
Managing Director
SeoGuideline | SEO & Webdesign
Frequently asked questions
What does SEO for tax consultants cost?
The classic approach here is to optimize the local search for tax consultants. The costs for local SEO start at €2950 and vary depending on the customer’s wishes.
How long does it take until I see results from my SEO efforts?
The effect of SEO measures (search engine optimization) typically manifests itself over a period of four months to a year. This time frame can vary depending on previous measures, the initial website situation and, in particular, the intensity of competition in your industry or for specific keywords. For example, it may take longer for a company that wants to rank nationwide for the term “building cleaning” to achieve significant results than for a regional lawyer or tax consultant.
At SeoGuideline I always stick to white-hat SEO methods!
For sustainable SEO success, it is crucial to work consistently and long-term on your search engine optimization. This way, you can expect an increase in inquiries and an increase in sales in the foreseeable future. If you would like professional advice, I will be happy to assist you.
Further information on the“SEO support” page
Why is local SEO important for tax consultants?
Local SEO helps tax consultants to be visible in local search results, which is particularly important as many clients search for local services, such as “tax consultant Freiburg”.
How can I optimize my Google Business Profile for my law firm?
Make sure your profile contains complete and accurate information, including name, address and phone number (NAP), services, opening hours and high quality images of your firm.
How do positive reviews influence my local SEO ranking?
Positive reviews increase trust in your law firm and signal to Google that your business is a good resource for users, which can lead to better local rankings.
What should I bear in mind when creating content for my law firm website?
Content should be informative, relevant and tailored to the needs of your target audience. Use specialist articles, case studies and testimonials to showcase your expertise and experience.
What does E-E-A-T mean in the context of SEO for tax consultants?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is a framework that Google uses to evaluate the quality of web content. For tax advisors, this means that they should demonstrate their expertise, authority and trustworthiness through high-quality content and sharing personal experiences.
Can I carry out SEO for my law firm myself or should I hire a professional?
While basic SEO practices can be implemented on your own, it is often beneficial to consult an SEO expert to develop a comprehensive strategy and make advanced optimizations. I, Kristian Trpcevski, am at your disposal.
Complete your SEO strategy
Lay the foundation for the perfect SEO strategy with the following packages.
Start working with SeoGuideline now!
Deprecated: mb_convert_encoding(): Handling HTML entities via mbstring is deprecated; use htmlspecialchars, htmlentities, or mb_encode_numericentity/mb_decode_numericentity instead in /html/wordpress-relaunch/wp-content/plugins/wp_glossary/includes/class-wpg-linkify.php on line 353
Deprecated: mb_convert_encoding(): Handling HTML entities via mbstring is deprecated; use htmlspecialchars, htmlentities, or mb_encode_numericentity/mb_decode_numericentity instead in /html/wordpress-relaunch/wp-content/plugins/wp_glossary/includes/class-wpg-linkify.php on line 353
Deprecated: mb_convert_encoding(): Handling HTML entities via mbstring is deprecated; use htmlspecialchars, htmlentities, or mb_encode_numericentity/mb_decode_numericentity instead in /html/wordpress-relaunch/wp-content/plugins/wp_glossary/includes/class-wpg-linkify.php on line 353
Reviews