SEO consulting for SMEs, self-employed and start-ups

Your personal SEO consultant for goal-oriented companies

Companies that trust us
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Professional SEO consulting tailored to your project

As an experienced SEO consultant , I support your team in all SEO-related matters. For search engine optimization, local SEO and WordPress web design, I offer tailor-made SEO solutions for teams, marketing experts and individuals in your company. My approach ensures that each consultation is specifically tailored to the requirements and goals of your project.

Before you start restructuring or optimizing your website, it is crucial to assess the current situation and the long-term goals of your project. Leverage my extensive experience and expertise to effectively overcome challenges. Get valuable, honest insights and advice tailored to your exact needs.

What sets us apart from other SEO consultants?

EFFICIENT PREPARATION

Thorough preparation is the key to success. The more precisely you formulate your requirements and goals, the more targeted and effective I can help you. If anything is unclear, I will proactively seek dialog to obtain a comprehensive picture of your needs.

COMMUNICATION AT EYE LEVEL

Whether you are an SEO novice or an industry expert, I make sure that our communication is clear and at eye level. Your understanding and your goals are at the center of our collaboration.

FLEXIBILITY & INDIVIDUALITY

My SEO consulting offers you precise recommendations for action that are tailored to the specific requirements of your project. If you wish, I can also take on the practical implementation of the optimizations and present the results to you in a detailed audit. Based on the scope of the desired services, I will provide you with a customized offer. Benefit from professional SEO consulting that will advance your company on a strategic and technical level!

CONSULTING WITH EXPERTISE

Benefit from professional SEO consulting that will advance your company on a strategic and technical level. With my extensive experience from various sectors, I offer customized solutions for your specific challenges.

What services are offered with SEO consulting?

SEO consulting & partnership:

SEO consulting is at the heart of successful project implementation. My aim is to support your team in all SEO-related issues and to develop an effective strategy together. While you take over the project coordination, I carry out the desired SEO tasks, resulting in a sustainable and productive collaboration.

I also offer SEO training courses on request, in which I inform your team about current SEO trends and best practices.

SEO freelancer vs. SEO consultant:

In contrast to consulting, as an SEO freelancer I take over the analysis of your website, design a customized SEO strategy and oversee the entire project. Billing is usually on an hourly basis, whereby I always ensure transparency and fairness.

SEO CONSULTING

  • SEO seminars
  • Strategic consulting
  • Employee training

SEO WORKSHOPS

  • Basics workshop
  • OnPage Workshop
  • OffPage Workshop
  • Local SEO Workshop

SEARCH

  • Search engine optimization
  • Onpage / Onsite SEO
  • Offpage SEO
  • SEO texting

SEO TELEPHONE CONSULTING

  • Complete analysis of your website
  • Explanation of key performance indicators (KPI)
  • Concrete recommendations for action

(on the basis of an SEO analysis)

LOCAL SEO CONSULTING

  • All questions about Google GMB
  • Landing page structure
  • What is NAP?

Would you like to find the most lucrative keywords for your company and successfully cover the search intent?

Onpage, Offpage, Local SEO Consulting

On-page optimization:

Compliance with the 200 or so on-page criteria defined by Google is crucial for the success of your website. My focus is not just on the basics, but in particular on the criteria that have a significant impact on your online presence. My SEO consulting examines your website in detail. Potential for improvement is uncovered.

Off-page optimization:

A high-quality link profile is essential for the credibility of your website. I analyze your existing link profile, identify potential and recommend targeted backlink strategies. The focus here is on thorough off-page research and complete documentation of the results. As an experienced SEO consultant, I am at your side to improve your online presence.

Local SEO consulting:

Local search engine optimization is the key to becoming visible in your city or region. This specialized form of SEO differs from traditional search engine optimization and requires tailored strategies to be successful locally. Our search engine optimization consulting will help you strengthen your online presence and outrank your competition.

Comprehensive SEO analysis for your online success:

The SEO analysis provides an in-depth insight into the performance and potential of your website. We take a close look at the source code and content of your site to identify strengths and areas for improvement. Use our online SEO consulting to achieve your goals flexibly and efficiently.

However, our analysis goes beyond the basics: we use benchmarking methods to compare your website with competitors, while KPI analyses help us to measure the success of your SEO measures.

The domain rating and keyword analyses provide valuable insights into your online presence and search engine rankings. And if you are planning to implement your SEO measures internally, we will be happy to provide you with a detailed SEO guide that will take you through the optimization process step by step.

Customers who already value our cooperation

seoguideline logo schwarz menu
5.0
Based on 17 reviews
powered by Google
ALV UjXeASurZI24ViEu7dV6zFdGUPZTA2P7LHGRIduOVRurq0gY Y7I=s56 c rp mo br100allsafe G.
07:00 03 Feb 25
Kristian nimmt sich die Zeit, das Unternehmen zu verstehen und kennenzulernen. Er steht jederzeit bei Fragen zur Verfügung. Die Zusammenarbeit mit ihm können wir nur empfehlen!
ACg8ocLKVEzhb71tu6u5gw0yXcjsbGfcT5T3Zy0t6DtoBGGzrlhM3w=s56 c rp mo br100Eugen P.
11:15 20 Oct 24
Vielen Dank für die Optimierung einer unserer Webseiten. Vorher versuchten wir SEO selber zu machen, doch merkten das es schier unmöglich ist bei dem ganzen Daily Business. Herr Trpcevski hat unsere Webseite souverän optimiert und uns klar über die notwendige Maßnahmen aufgeklärt. Wir freuen uns weiterhin mit ihm zu arbeiten!
ACg8ocIakA34IohFVPVRLGzCAxi6eBS3rwe8j KuWrBS0mTnZT0bgw=s56 c rp mo br100TonerOffice D.
13:51 01 Jul 24
Danke für die freundliche und professionelle Beratung.
ACg8ocLHBUeeAkyrXrWVKq3ct rcWzoh3XRp3yUwK84KV2IExfm98Q=s56 c rp mo br100Rubar V.
16:21 23 Jun 24
Lieber Herr Trpcevski,

vielen Dank für Ihre Beratung für lokale Suchmaschinenoptimierung. Die Beratung hat unserem Unternehmen in Freiburg geholfen lokal sichtbarer zu werden. Das komplizierte Thema SEO konnte Herr Trpcevski uns leicht und verständlich rüber bringen.
Vielen Dank für die tolle Unterstützung!!!
ACg8ocK8QWVLdfekdhZF76aaH ZkCJ HynN0faSnD01ajrbod 4ZWw=s56 c rp mo br100Florian R.
04:20 13 Nov 23
Besser geht es nicht! Wer eine professionelle Homepage wünscht die nicht nur schöne Bildchen zeigen kann, sondern tatsächlich bis in die Tiefe durchdacht ist, ist hier richtig. Schnelle, freundliche und kompetente Beratung, hohe Fachkenntnis und Geschmack. Große Empfehlung!
ACg8ocImkYytuMaFX1IiE9bsq0CrepGD rZL6VVgg04FLJwz NRx A=s56 c rp mo br100Tobias T.
16:24 12 Nov 23
Herr Trpcevski versteht sein Handwerk. Er kennt sich sehr gut mit SEO aus. Er hat es geschafft, dass unsere Webseite bei Google wesentlich besser gefunden wird, wodurch wir mehr Anfragen erhalten. Aus diesem Grund geben wir ihm gerne 5 Sterne, da wir sehr zufrieden sind, und ihn gerne weiterempfehlen.
ACg8ocIsrWLeN9Jh1ELVkPx52dX2E1rktLbn4oud CqqM6Eh0hn6iQ=s56 c rp mo br100Dr Ayse Ö.
12:42 17 Sep 23
Vielen Dank! Die SEO-Beratung von Herrn Trpcevski ist Gold wert! Die Preise sind im oberen Segment, aber definitiv jeden Cent wert. Sie haben uns nicht nur dabei unterstützt, unser Online Marketing zu verbessern, sondern auch dasVerständnis für SEO erweitert und mehr Interessenten auf unsere Webseite gebracht. Wir können SeoGuideline uneingeschränkt weiterempfehlen, wenn Sie nach einer professionellen und effektiven SEO Beratung suchen.

Pirmin Özdemir, Webdesign und Administration @ Hautarztpraxis Dr. Ayse Özdemir
ACg8ocLLz eeIp0LiYTl1REwseGTmfJ5 f1fLOI 8Gs3Tb53Ywssgw=s56 c rp mo ba3 br100Pirmin
08:28 16 Jul 23
Exzellente SEO-Beratung mit nachhaltigen Ergebnissen!

Wir hatte das Vergnügen die SEO-Beratungsdienste von SeoGuideline in
Anspruch zu nehmen, und sind überaus beeindruckt von der Professionalität und den erzielten Ergebnissen. Mithilfe der Beratung von Herrn Trpcevski konnten wir die richtigen & wichtigen Stellschrauben drehen und unsere Sichtbarkeit innerhalb unserer Stadt Freiburg stark erhöhen. Der Fokus lag primär darauf lokal besser aufgefunden zu werden - und das hat geklappt! Wärmstens zu empfehlen.
ALV UjWrV2lRxFj8JQ9QwJuC0OmNWSiEL8LWeHM5Shz0gMgIYqZYaf4=s56 c rp mo br100Staatsweingut F.
07:27 29 Sep 22
Wir freuen uns sehr, dass SEO Guideline uns bei dem großen Projekt unseres Relaunchs bestens betreut hat. Es fand eine Kommunikation auf Augenhöhe statt. All unsere Fragen wurden ins Detail beantwortet und unsere vielfältigen Anliegen in den gesamten Arbeitsprozess aufgenommen.

Das Team von SEO Guideline hat uns mit top aufbereiteten und maßgeschneiderten Maßnahmenkatalogen bei der Umsetzung beraten und stand uns auch danach noch tatkräftig zur Seite. Auf kurzfristige Fragen wurde sehr schnell, umfangreich und verständlich reagiert.
ACg8ocICvhC424rQvSg A R2c fMfl1MBIXRb4M8LscjwNb XyQzQg=s56 c rp mo br100Hanna N.
12:17 29 Nov 21
Herr Trpcevski hat mich bei der Beratung für meine Website intensiv betreut. Wir konnten in ausgemachter Zeit ein individuelles SEO Konzept ausarbeiten. 100% Termintreue und Preise laut Angebot wurden verbindlich eingehalten. Leistungen würde ich wieder in Anspruch nehmen.
ALV UjXeASurZI24ViEu7dV6zFdGUPZTA2P7LHGRIduOVRurq0gY Y7I=s56 c rp mo br100allsafe G.
07:00 03 Feb 25
Kristian takes the time to understand and get to know the company. He is always available to answer any questions. We can only recommend working with him!
ACg8ocLKVEzhb71tu6u5gw0yXcjsbGfcT5T3Zy0t6DtoBGGzrlhM3w=s56 c rp mo br100Eugen P.
11:15 20 Oct 24
Thank you for optimizing one of our websites. We previously tried to do SEO ourselves, but realized that it was almost impossible given all the daily business. Mr. Trpcevski confidently optimized our website and clearly informed us about the necessary measures. We look forward to continuing to work with him!
ACg8ocIakA34IohFVPVRLGzCAxi6eBS3rwe8j KuWrBS0mTnZT0bgw=s56 c rp mo br100TonerOffice D.
13:51 01 Jul 24
Thank you for the friendly and professional advice.
ACg8ocLHBUeeAkyrXrWVKq3ct rcWzoh3XRp3yUwK84KV2IExfm98Q=s56 c rp mo br100Rubar V.
16:21 23 Jun 24
Dear Mr Trpcevski,

Thank you for your advice on local search engine optimization. The advice helped our company in Freiburg to become more visible locally. Mr. Trpcevski was able to explain the complicated topic of SEO to us in an easy and understandable way.
Thank you for the great support!!!
ACg8ocK8QWVLdfekdhZF76aaH ZkCJ HynN0faSnD01ajrbod 4ZWw=s56 c rp mo br100Florian R.
04:20 13 Nov 23
It doesn't get any better! If you want a professional homepage that not only shows beautiful pictures, but is actually thought through in depth, this is the right place for you. Fast, friendly and competent advice, a high level of expertise and taste. Great recommendation!
ACg8ocImkYytuMaFX1IiE9bsq0CrepGD rZL6VVgg04FLJwz NRx A=s56 c rp mo br100Tobias T.
16:24 12 Nov 23
Mr. Trpcevski knows his craft. He is very knowledgeable about SEO. He managed to make our website find much better on Google, which meant we received more inquiries. For this reason we are happy to give it 5 stars because we are very satisfied and would be happy to recommend it to others.
ACg8ocIsrWLeN9Jh1ELVkPx52dX2E1rktLbn4oud CqqM6Eh0hn6iQ=s56 c rp mo br100Dr Ayse Ö.
12:42 17 Sep 23
Thank you! Mr. Trpcevski's SEO advice is worth its weight in gold! The prices are on the high end, but definitely worth every penny. They not only helped us improve our online marketing, but also expanded our understanding of SEO and brought more interested parties to our website. We can fully recommend SeoGuideline if you are looking for professional and effective SEO advice.

Pirmin Özdemir, web design and administration @ dermatologist's office Dr. Ayse Ozdemir
ACg8ocLLz eeIp0LiYTl1REwseGTmfJ5 f1fLOI 8Gs3Tb53Ywssgw=s56 c rp mo ba3 br100Pirmin
08:28 16 Jul 23
Excellent SEO advice with sustainable results!

We had the pleasure of using SeoGuideline's SEO consulting services
and are extremely impressed by the professionalism and results achieved. With the help of Mr. Trpcevski's advice, we were able to make the right and important adjustments and greatly increase our visibility within our city of Freiburg. The primary focus was on being easier to find locally - and that worked! Highly recommended.
ALV UjWrV2lRxFj8JQ9QwJuC0OmNWSiEL8LWeHM5Shz0gMgIYqZYaf4=s56 c rp mo br100Staatsweingut F.
07:27 29 Sep 22
We are very pleased that SEO Guideline provided us with the best possible support for our large relaunch project. Communication took place at eye level. All of our questions were answered in detail and our diverse concerns were taken into account throughout the entire work process.

The SEO Guideline team advised us on the implementation with well-prepared and tailor-made catalogs of measures and continued to provide us with active support afterwards. Short-term questions were responded to very quickly, comprehensively and understandably.
ACg8ocICvhC424rQvSg A R2c fMfl1MBIXRb4M8LscjwNb XyQzQg=s56 c rp mo br100Hanna N.
12:17 29 Nov 21
Mr. Trpcevski gave me intensive advice on my website. We were able to develop an individual SEO concept in a timely manner. 100% adherence to deadlines and prices according to the offer were bindingly adhered to. I would use the services again.
yH5BAEAAAAALAAAAAABAAEAAAIBRAA7

If I were faced with the task of completely redesigning a website, I would start with keyword research. This process is the crucial element in determining precisely which terms potential customers are searching for.

It is extremely important to invest a lot of time and expertise in this phase. This is because keyword research forms the foundation of every website and significantly determines its structure and content.

Kristian Trpcevski
SEO expert & lecturer

Kristian Trpcevski

Kristian Trpcevski

Managing Director

seoguideline logo schwarz menu
5.0
Based on 17 reviews
powered by Google
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Frequently asked questions during an SEO consultation

The price is individual and varies depending on the sector and area. In principle, the hourly rate is € 175

A keyword analysis helps you to find out which keywords are most frequently searched for in your industry. Tools such as Google Keyword Planner, SEMrush or Ahrefs can show you which terms have a high search volume and how competitive they are.

A keyword analysis is the process of researching and selecting keywords to use in your website content in order to be found organically. The right keyword often has a high search volume, is relevant to your business and may have less competition.

First, check that your product page is optimized for relevant keywords. Make sure your product is mentioned in product descriptions, meta tags and alt texts for images. Backlinks from high-quality websites can also help to increase visibility.

While the Yoast SEO plugin is a great tool for optimizing WordPress websites, it alone is not enough. Good SEO requires a comprehensive strategy, including backlink building, content creation and technical optimization.

WDF*IDF stands for “Within Document Frequency” times “Inverse Document Frequency”. It is a method for optimizing content by analysing the frequency of keywords in a document in comparison to their frequency in an entire corpus.

For a multilingual relaunch, you should use hreflang tags to tell Google which language version of a piece of content is intended for which users. Also make sure to host each language content on a separate URL.

Google updates can change ranking algorithms. It could be that your website is now being evaluated against new criteria. Check the latest SEO news and forums to find out what changes have been made and how you can adapt.

These tools offer a variety of metrics, from keyword rankings to backlink analysis. It’s important to understand the metrics and how they affect your SEO.

SEO takes time and constant adjustment. If you’re not seeing results, review your strategy, update your content and look for new backlink opportunities.

It is important for online stores to optimize product descriptions, have clear URL structures, ensure fast loading times and promote customer reviews.

Start working with SeoGuideline now!

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